Whats up? I’m Eric.

I am an illustrator who graduated from art school when the earth turned upside down and the field of illustration was forever transformed.

Big shifts like the ones that happened when I graduated in 2009 after the market crash are devastating for many, but liberating for others. Huge change means huge opportunity for those who are willing.

Let’s use our crafts to support our lifestyles. Not the other way around.

Get in touch, and we’ll make it happen.

Start the conversation.



Overcoming Social Media Overwhelm

The only thing that’s constant in the world of social media is change. Not only are new platforms popping up all the time, but each platform has a continuous flow of updates. The habits of the users of the platforms force the social media companies to stay on top of the ball with tweaks and changes to […]


But What if You Fail?

Fear of failure is one of the top reasons why people don’t pursue a creative craft that they love. I’ve got good news for you. You can decide right now to never fail again. I didn’t say you wouldn’t lose any battles. Do know that there is a big difference between losing battles and failing. […]


Get Known for Something

Here’s the key: Go 1 inch wide and 100 miles deep. Don’t go 100 miles wide and 1 inch deep. The best illustration for this concept is an oil well. The oil waits 100 miles below the ground level. Imagine you’re in charge of reaching that oil. If the labor and materials costs were equal for both options, […]


How to Win With Your Craft

The Creative Careers of the Tortoise and the Hare Upon graduation from art school, with bachelor’s degrees in their hands and tenacity in their steps, Tim Tortoise and Hugo Hare said goodbye to one another to launch out into the big bad real world. The friends vowed to keep in touch, despite the distance between […]